Alice Chan, PhD, brings 25 years of experience in quantitative market and marketing research to her role as Vice President of Litigation Surveys and Consumer Science at IMS Legal Strategies. Dr. Chan has been instrumental in helping organizations across diverse industries enhance their brands, products, and customer experiences. Her expertise not only aids in proving cases in court but also in outperforming competitors and driving profitable growth.
Dr. Chan has extensive experience in designing and executing sophisticated surveys for clients in corporate product management, marketing, customer success, and government sectors. Her research has provided valuable insights into customer attitudes, preferences, behaviors, and experiences, aiding in marketing development, segmentation, product and brand strategies, customer acquisition and retention, and messaging campaigns.
Prior to her work with MMR Strategy Group (now part of IMS), Dr. Chan led research efforts at the healthcare technology company Omnicell, Inc., analyzing the company’s markets, competitors, and partners. Her work resulted in a significant increase in market share and product portfolio expansion, earning her two company awards for outstanding contributions.
Dr. Chan has received numerous awards for her research and teaching throughout her academic career. Her interdisciplinary doctoral dissertation on the early phase of business-to-business e-commerce earned the Outstanding Dissertation Award from the Communication and Technology Division of the International Communication Association, a leading professional association in her field.
Driven by a passion for leveraging research to create thriving workplaces, Dr. Chan is dedicated to fostering environments where both businesses and individuals can excel. Outside of her professional pursuits, she enjoys playing and watching tennis.
Professional Experience
- Vice President, Litigation Surveys and Consumer Science, IMS Legal Strategies, 2025-present
- Vice President, MMR Strategy Group, 2024-2025
- Principal, Alice Chan Consulting, 2022-2024
- Vice President, Strategy and Market Intelligence, Omnicell, Inc., 2013-2021
- Principal, Alice Chan Consulting, 2009-2013
- Director, Research, Godbe Corporation, 2005-2009
- Director, Consulting, TNS Prognostics (part of Kantar), 2001-2004
- Assistant Professor, Department of Communication, and Entrepreneurship and Personal Enterprise Program, Cornell University, 1998-2001
Credentials
- PhD, Communication Arts and Sciences-Mass Communications, Michigan State University
- MA, Communication, University of Hawaii at Manoa
- BA, Communication, University of Hawaii at Manoa
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Proven experience across all industries and practice areas.
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Strategic advisory services for every step of dispute resolution.
