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Advertising Claim Substantiation

Ensure advertisements meet regulatory standards, support consumer trust and avoid legal disputes with comprehensive claim substantiation.

Protecting reputations with evidence-based validation.

Advertising claims are constantly scrutinised, and legal and regulatory requirements demand robust validation. Misleading or unverified claims can result in lawsuits, fines and damage to brand reputation. Partner with IMS to safeguard brands and build strong strategies.

Our advisory team specializes in providing data-driven analysis and research to investigate advertising claims and help clients assess credibility and compliance. Whether you are launching a new product, addressing a regulatory enquiry or challenging false advertising claims, our expertise ensures your strategy stands on a solid foundation.

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Why Advertising Claim Substantiation Matters

  • Compliance with Regulations: Avoid legal penalties and overcome regulatory hurdles presented by federal agencies. 
  • Building Consumer Trust: Validate claims to foster credibility and maintain strong relationships with target consumers. 
  • Minimising Risk: Protect clients and companies from legal challenges, negative publicity and financial losses. 
  • Competitive Advantage: Rely on substantiated claims to stand out in a crowded marketplace. 

Our Claim Substantiation Services

  • Product Efficacy Studies

    We conduct robust testing and analysis to assess performance claims for products across various industries. These data-driven studies provide reliable evidence to support advertising and legal strategies that comply with regulatory standards.

  • Claim Substantiation Surveys

    Gain insights into how target audiences interpret and understand advertising claims. Our consumer surveys capture real-world perceptions that support your strategic messaging and marketing decisions. We also support clients with reliable expert evidence to substantiate or refute advertising claims.

  • Regulatory Support & Guidance

    Our team assists with navigating complex advertising regulations and preparing documentation to satisfy legal or regulatory enquiries. We work with you to create defensible evidence packages for government or industry audits.

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Let our experienced advisors provide the evidence you need to substantiate advertising claims and mitigate risk.