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Survey Research and Consumer Insights

Gain a strategic edge with robust research methodologies and expert analyses that deliver clear, actionable results.

Providing reliable consumer insights through rigorous data science.

Understanding consumer opinions and behaviours is critical for addressing complex legal disputes and making strategic business decisions. Without dependable survey research, your team risks missing key details or presenting data that fails to withstand scrutiny.

The IMS team specialises in designing, fielding and analysing surveys customised for your specific challenges. Whether assessing consumer confusion, evaluating false advertising claims or calculating price premiums, our meticulously designed surveys elicit unbiased feedback to inform your case. Furthermore, our methodologies ensure meaningful results that meet the highest standards for accuracy and reliability.

Partner with our consumer survey experts to support a strong, data-backed strategy.

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Strategic Survey Solutions

  • Sampling and Econometrics: Our extensive background in statistics and sampling theory yields survey results with reliable opinions.
  • Questionnaire Design: We design questionnaires that investigate key issues without leading respondents to a conclusion and capture the most important background information.
  • Experimental Design: When an experiment is embedded in a survey to uncover differences of opinion, we make sure it remains unbiased and does not impact other measurements.
  • Reaching Populations: We obtain listings for consumer and commercial surveys from multiple sources, including business directories and professional services memberships. When necessary, we utilise external resources to procure as complete a sampling frame as possible.
  • Extrapolation of Survey Results: We use advanced statistical procedures to provide reliable estimates from a survey, projecting to the population using best methods accepted by academics and theorists.

Supporting Complex Matters

  • Consumer Opinions and Confusion

    Assess whether consumers are confused by similar logos, packaging and/or product designs. Using carefully crafted survey questions and scientifically validated methodologies, we seek to uncover the factors contributing to consumer confusion, helping you identify potential infringements and refine branding strategies. We also explore and measure potential diversion of sales to support case valuation.

  • Deceptive Sales Practices

    Surveys are an excellent tool to determine if consumers are misled about a product’s features, pricing or other key factors. Our carefully designed survey research focuses on identifying the extent and impact of deception, thus providing robust and reliable data to support legal actions, regulatory compliance and/or marketing adjustments.

  • False Advertising

    By conducting targeted survey research to assess advertising claims and their influence on consumer perceptions, we help clients build stronger legal cases and refine business messaging.

  • Materiality of Claims

    Our survey team is skilled at measuring the significance of claims made in advertising or packaging to understand their influence on consumer purchasing decisions. We assess whether specific claims are material to consumer choices, delivering robust data analysis to substantiate legal arguments and guide marketing strategies.

  • Claims Substantiation

    Our team performs rigorous research to validate and substantiate claims presented in advertising, packaging or product marketing. By ensuring claims are accurate defensible and compliant with regulatory standards, we the evidence you need to mitigate risks and build consumer trust.

  • Price Premium Calculation

    We combine survey research with advanced statistical analysis to quantify the value consumers place on specific product features. Our insights help determine the impact of unique attributes on pricing and provide data to support legal disputes and product development decisions.

  • Data Collection

    If discovery fails to provide sufficient data, we can apply survey research methodologies to fill the gaps. Our data collection efforts are designed to generate reliable, case-specific insights and give you the information needed to make key decisions and strengthen your strategy.

  • Damage Assessment

    When navigating a large-scale dispute, it is critical to assess the potential scale and projected damages to inform settlement discussions and case preparation. Our experienced team designs, conducts and analyses custom surveys to help you identify this important data and reduce uncertainty.

Blue textured angles.

Our expertly designed consumer and commercial surveys provide the data insights you need to make confident decisions.