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Mental Mining: Uncovering Your Case Story

Align your team's case strategy with the subconscious decision-making of jurors.

Workshop Details

A compelling trial story does more than inform—it deepens juror understanding, evokes empathy, and influences decision-making. Crafting that narrative requires a strategic, data-driven approach and a deep understanding of juror psychology.

Mental Mining® is a collaborative strategy process designed to help trial teams uncover key themes, develop a unified case theory, and build a narrative that resonates with jurors. These structured sessions empower your team to align around a consistent, data-driven strategy—giving you a competitive edge at every phase of litigation.

Led by G. Christopher Ritter, JD, IMS Senior Jury Consulting & Strategy Advisor, this workshop applies the science of decision-making to help trial teams counter fear-based tactics like the "reptile theory,” refine themes and strategies, and strengthen cases from voir dire through closing arguments.

What You Will Learn

  • How the subconscious brain influences juror decisions
  • The Mental Mining® process for identifying winning case themes
  • Strategies to neutralize the reptile approach and similar tactics
  • How to refine case narratives using "The Desired Dozen"
  • The role of visual storytelling in reinforcing your message

Date

Offered weekdays

Time

Full-day or Half-day Sessions

Location

CLE available for all US states

Statistics

  • 30+ Years of Industry Experience

  • 6,500+ Completed Trials

  • 95% Repeat Client Firm Business

Speakers

  • Chris-Ritter_color-3x2

    G. Christopher Ritter, JD

    Senior Jury Consulting & Strategy Advisor

    Chris Ritter provides insightful guidance in all aspects of these departments, including case analysis and strategy development, mock trial and focus group research, witness preparation, and jury selection. Additionally, he works with trial teams to create highly engaging trial graphics. He is a master at clarifying the complex and making esoteric topics understandable and compelling.

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Gain case-specific insights to refine your trial strategies and achieve optimal outcomes.

Schedule A Workshop