Marketing Research

Our Marketing Research Services

• Advertising Research

  Let us help you assess how your messaging resonates. Our advertising research experts support you in evaluating and improving advert effectiveness, copy testing, concept testing and packaging testing.  

  Depending on your research objectives, we may conduct surveys, focus groups or in-depth interviews. In every phase of a campaign’s development, our team identifies the parts of an advert that create measurable results. 

• Brand Research

  Brand research reveals how consumers perceive your brand, measures brand loyalty and tracks brand usage. Our consumer research experts conduct studies on awareness, attitudes, and usage (A&U), brand performance and strategies for brand extension and growth. This enables you to understand how your business is affected by your audience’s attitudes, feelings and experiences with your product or service, thus leading to more informed business decisions.

• Consumer Research

  Consumer research reveals customers’ beliefs, feelings and experiences with your business, enabling you to design incisive and effective marketing strategies. Our specialised expert team can measure consumer perception through market sizing and segmentation, customer loyalty research and customer journey mapping, which illustrates how customers interact with your business from start to finish.

• Sensory Research and Training

  Consumer choices can be strongly influenced by the sensory experience of a product: its taste, texture, odor, look or sound. Using sensory research, our expert advisors measure your product to identify what consumers like about it and how best to serve them. We also offer sensory training for organisations, equipping your team to better support its sensory evaluation goals.

• Our Marketing Research Methods

  All our research methods comply with recognised industry and regulatory standards, with a range of customised methodologies to meet your needs.

  • Consumer surveys
  • Segmentation surveys
  • Concept and product testing
  • Business-to-business research
  • Advanced analytics: conjoint, maximum difference analysis (MaxDiff) and discrete choice
  • Qualitative research