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Marketing Research

Secure reliable insights to inform strategies, uncover opportunities, and give your business a competitive advantage.

Statistics

  • 30+ Years of Industry Experience

  • 65,000+ Cases Spanning Practices

  • 6,500+ Completed Trials

Enhancing your marketing strategy through expert consumer research.

Understanding how your audience perceives your brand, product, or message is the foundation of a successful marketing campaign. IMS delivers customised marketing research, empowering clients to make strategic, data-driven decisions with confidence.

Our expert consultants design, execute, and analyse consumer research for leading companies and non-profit organisations across a variety of industries. Whether you are expanding, refining, or rethinking your business, we provide the consumer intelligence and expert analysis needed to design successful marketing strategies.

Advertising Research

Let us help you assess how your messaging resonates. Our advertising research experts support you in evaluating and improving advert effectiveness, copy testing, concept testing and packaging testing.

Depending on your research objectives, we may conduct surveys, focus groups or in-depth interviews. In every phase of a campaign’s development, our team identifies the parts of an advert that create measurable results.

Brand Research

Brand research reveals how consumers perceive your brand, measures brand loyalty and tracks brand usage. Our consumer research experts conduct studies on awareness, attitudes, and usage (A&U), brand performance and strategies for brand extension and growth. This enables you to understand how your business is affected by your audience’s attitudes, feelings and experiences with your product or service, thus leading to more informed business decisions.

Consumer Research

Consumer research reveals customers’ beliefs, feelings and experiences with your business, enabling you to design incisive and effective marketing strategies. Our specialised expert team can measure consumer perception through market sizing and segmentation, customer loyalty research and customer journey mapping, which illustrates how customers interact with your business from start to finish.

Sensory Research and Training

Consumer choices can be strongly influenced by the sensory experience of a product: its taste, texture, odor, look or sound. Using sensory research, our expert advisors measure your product to identify what consumers like about it and how best to serve them. We also offer sensory training for organisations, equipping your team to better support its sensory evaluation goals.

Our Marketing Research Methods

All our research methods comply with recognised industry and regulatory standards, with a range of customised methodologies to meet your needs.

  • Consumer surveys
  • Segmentation surveys
  • Concept and product testing
  • Business-to-business research
  • Advanced analytics: conjoint, maximum difference analysis (MaxDiff) and discrete choice
  • Qualitative research

Our Marketing Research Services

  • Advertising Research

    Advertising research enables you to strengthen creative assets and ensure your campaigns resonate with target audiences. Using methods like consumer perception surveys, focus groups and conjoint studies, our research team expertly measures the impact of advertising campaigns, product packaging and marketing communications.

    From initial ideation to post-launch evaluation, we help you obtain meaningful research data to optimise marketing efforts and achieve lasting results.

  • Brand Research

    Understanding your brand’s perception and its position in the market is key to sustaining trust and driving growth. Our marketing research assesses awareness, attitudes and usage (A&U) metrics while evaluating brand image and growth strategies. We also conduct brand tracking studies to help you monitor performance over time and adapt to shifting consumer preferences.

    When you aim to expand into new categories, improve your company image or solidify customer loyalty, our brand research provides the data needed to make informed, strategic decisions that align with your business goals.

  • Consumer Research

    Consumers drive business success, and we know how to uncover the motivations and preferences behind their decisions. Our consumer research team conducts market sizing studies to evaluate growth potential, segmentation surveys to identify key audience groups and customer journey mapping to analyse interactions across touchpoints.

    We shed light on customer loyalty, satisfaction and overall experiences, enabling you to design marketing strategies that better meet customer expectations and create meaningful connections.

  • Sensory Research

    Evaluates consumer preferences by focusing on the sensory drivers that influence liking and purchasing decisions. Through targeted marketing research, we can analyse attributes such as taste, texture and appearance to identify key drivers of product success and uncover unmet consumer needs. Additionally, we offer sensory training programs to support more effective internal evaluation processes.

    Whether refining an existing product or exploring new opportunities, our sensory research provides the insights needed to attract and retain your audience.

Marketing Research Team

Blue textured angles.

Rely on our marketing research to explore consumer preferences, product development and untapped markets.

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