IMS Legal Strategies was retained to identify and secure a qualified e-commerce expert for a high-stakes breach of contract dispute involving a nationally recognized brand with a long and complex corporate history.
The Case Challenge
The case centered on two corporate entities operating under the same well-known name. Filed in federal court, it entailed overlapping ownership, shared intellectual property, and changes in the parties’ positions over time. Counsel needed an expert with significant experience managing e-commerce operations and marketing, but this search presented an unusual challenge at the outset.
The brand’s corporate lineage stretched back to the early twentieth century and included multi-generational family ownership, historical territorial divisions, and multiple leadership transitions. Over time, similarly named entities emerged across company-owned retail operations, franchise systems, and e-commerce platforms.
The Expert Solution
Before beginning expert outreach, our team conducted early background reviews to identify potential conflicts with parties involved in the litigation. We examined legal and public sources to confirm party structure, jurisdictional posture, and recent developments that could affect alignment. Our process included mapping the brand’s corporate history and flagging individuals or entities connected through branding, licensing, or past operations for further review. We worked closely with counsel to enable efficient expert sourcing and engagement once research was complete, without concern for undisclosed conflicts.
The selected expert is a recognized authority in digital marketing and web technology, with expertise in e-commerce, digital performance analysis, and enterprise software systems. He has prior litigation experience and is known for providing objective analysis and explaining complex technical issues. He previously served as a distinguished engineer at a global technology and innovation corporation for more than 30 years. Holding 12 US patents, he also served on the company’s patent review board.
The Outcome
This case ultimately resolved through settlement, with the court formally dismissing the action in its entirety. Despite a layered corporate history and evolving party structure, IMS enabled the legal team to secure a conflict-free expert witness well in advance of established deadlines and set the stage for a favorable outcome.
IMS Legal Strategies: Custom Expert Witness Services
When a case carries significant business risk, attention to detail matters from the very beginning. IMS Legal Strategies provides a custom expert witness search process designed to support complex disputes, starting with rigorous research and conflict review.
With more than 30 years of expert sourcing experience and proprietary AI technology, IMS searches beyond the surface. Each expert candidate is evaluated for credentials, background, communication ability, and litigation history to ensure suitability for the case’s specific demands. From early-stage research through expert engagement and ongoing support, our strategic, end-to-end approach helps you achieve your litigation goals.
Contact us to start your custom expert witness search today.
