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Brand Damages: Finding an Expert Sports Marketing Economist



Even if you are not a sports fan, chances are you can recognize a few teams through their logos alone. North Americans spend an estimated $15 billion annually on branded apparel, equipment, and other consumer goods supporting their favorite clubs.

How would a team's profits be impacted if they were unable to make use of such a brand strategy? IMS had the opportunity to identify a sports marketing economist to answer that question.

Primary Case Issue

Our client represented a sports apparel and equipment supplier that was contracted to provide apparel to a sports club as part of their marketing strategy. The supplier was unable to complete the order and was sued for breach of contract. Our client sought an expert in sports marketing to rebut an opposing expert's report and damages assessment.

Expert Witness Requirements

  • Economist with expertise in calculating damages related to lost profits, particularly regarding compromised marketing campaigns and the resulting negative impact on brand reputation
  • Previous expert witness experience desirable
  • Expert needed within three weeks to meet report deadline

Expert Witness Search

Our researcher located 15 economists with experience in conducting brand valuation assessments and calculating damages related to intangible assets. An IMS recruiter reached out to each expert to clear conflicts and vet their credentials and background. Profiles of two highly qualified candidates were sent to the client within nine business days. Each candidate had expertise in valuation and damages calculations related to sports marketing, brand reputation and equity, and lost profits.

Expert Witness Placement

The expert that our client selected was interviewed and engaged prior to the deadline. They had more than 15 years of experience in sports marketing sponsorships, including preparing assessments of sponsorship value and potential income.

Case Results

This case settled.

IMS knows the subject matter authorities across every industry and discipline. No matter your specific needs, IMS will locate and deliver the best-aligned expert witness.

Let’s find your expert:

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