In this on-demand webcast, IMS Senior Client Success Advisor Adam Bloomberg sits down with Senior Jury Consulting & Strategy Advisor Chris Ritter—author of Creating Winning Trial Strategies—to explore Mental Mining®, a key methodology for understanding how jurors think, learn, and make decisions.
Together, they discuss how Mental Mining helps trial teams uncover the subconscious “buckets” jurors create when processing complex information. Chris breaks down how to identify effective “toeholds,” the difference between continuous Mental Mining and structured mining sessions, and how the guiding “Desired Dozen” questions lead to clearer, more persuasive case narratives.
Ideal for trial attorneys and litigation teams, this conversation reveals how aligning strategy with juror psychology can sharpen advocacy and support more compelling, confident case presentations.
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