In this on-demand webcast, IMS Senior Client Success Advisor Adam Bloomberg sits down with Senior Jury Consulting & Strategy Advisor Chris Ritter to explore his “Theory of Core Values,” a framework that explains how jurors evaluate cases, assign responsibility, and reach verdicts. Drawing on decades of experience, Chris outlines 11 core values—including fairness, compassion, personal responsibility, and common sense—and explains how they influence decision-making across a wide range of matters.
The discussion also highlights how attorneys can apply these insights through Mental Mining®, a practical approach to identifying which values support each side and shaping case strategy accordingly. In addition, Chris explains how core values connect to the role of active jurors and how effective advocacy equips jurors to influence deliberations.
Ideal for trial attorneys and litigation teams, this webcast provides a structured approach to understanding juror behavior and strengthening advocacy in complex litigation.
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