Substantiate your sensory advertising claims with reliable research.
Sensory claims are advertising statements relating to the physical senses, including taste, smell and touch. These claims can be powerful motivators, but assertions such as “eliminates tough odours” cannot be substantiated through sales data or clinical research. Instead, sensory claims must be tested through in-person research, enabling consumers and trained sensory experts to experience the product in a carefully controlled environment.
IMS carries out sensory claim substantiation research to rigorous standards in line with industry best practices. We design and deliver studies tailored to your product and objectives, ensuring that your claim accurately reflects the sensory experience in question and can withstand legal and regulatory scrutiny. Where required, we can also provide an expert witness in sensory perception to present your case to a judge, arbitration panel or regulatory body.
