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IMS Reveals Newly Updated Brand Identity and Logo Designed to Reflect New Suite of Client Solutions



FOR IMMEDIATE RELEASE – February 1, 2021 

Media Contact: Julie Amos | 877.934.4880

Pensacola, Fla.| New IMS Consulting & Expert Services Brand Reflects the Firm's Continued Growth and Expansion of Services to Serve the Complete Life Cycle of Complex Litigation

IMS Consulting & Expert Services, the world’s leading provider of trial and expert witness services for the most influential firms, has unveiled a new brand identity and logo, refreshed to reflect the growth of the company and new service lines including integrated strategy, jury research and consulting, trial presentation and technologies, and trial graphics. These changes come at a time when the company continues to develop and add to its breadth and depth of its service offerings and ability to better support complex litigation.

“For years, our clients had been telling us that they trusted us and were frequently asking how we could help them in other areas related to discovery and trial challenges,” remarked James Crane, IMS Chief Revenue Officer.  “These client requests ultimately led us to The Focal Point, a respected and experienced group of people who believed, like we did, that there was a better way to support litigators. Bringing these services together enabled us to deliver the five essential tools they need on their cases, including a well-developed story and integrated strategy, the best-aligned expert witnesses who clarify and persuade, rigorous research to test and validate theory and strategy, powerful visual advocacy to engage and educate, and flawlessly-delivered courtroom presentations and technology.”

The updated brand identity is informed by an extensive period of in-depth due diligence, including client interviews and market research with respected legal industry brand authorities, including Finn Partners.

Reflecting on the responsiveness of the new brand to client needs, IMS Executive Vice President of Client Service, Julie Amos, observed, “Everything we do at IMS is deeply anchored in our commitment to help clients gain the best position to win. This commitment shone through in our research and client interviews and was echoed in discussions with IMS professionals, advisors, and experts. Our new identity energetically reflects our intentional focus on helping clients navigate the complex information and stories they need in litigation.”

The firm’s color palette has been updated to incorporate a set of vibrant new tones representing the organization’s expanded service offerings and brand promise to dare greatly and be accountable to IMS’s core values. The refreshed visual brand identity maintains key attributes designed to represent the core benefits relied upon by IMS’s clients, including a culture of service and intellectual curiosity, a deep dedication to ensuring clients’ needs are understood and met with efficiency and highest quality, and unwavering respect for relationships.

A new tagline, “Together, We Win,” represents the deep appreciation for the value of relationships and the firm’s full commitment to meeting and exceeding client needs. The tagline also speaks to the benefit of gaining clarity and context through the full suite of client offerings, across art and science, story-telling and illustration, and theory and fact.

Several new elements of the brand identity will be released in the months ahead, including an updated website designed to help clients efficiently gain access to the research, insights, expertise, and services they need on their particular matters.

“We could not be more honored that our clients have so deeply informed this journey for our new brand identity, and could not be more excited to have expanded and adapted to meet our clients’ needs, especially amid such a moment of challenge and opportunity for our industry,” remarked Mr. Crane.

More about IMS can be found at


About IMS Consulting & Expert Services

IMS Consulting & Expert Services delivers consultative trial and expert services for the most influential global firms. Over nearly three decades and through more than 20,000 cases and well over 1,000 trials, clients have trusted IMS to equip them with the perspective and tools they need to help their clients succeed. With offices in the San Francisco Bay Area, Dallas, Pensacola, and New York, the company provides trial strategy consulting, jury consulting, trial graphics consulting, trial presentation consulting, and expert witness recruitment and management. IMS has earned nine consecutive rankings on the Inc. 5000 list, won recognition by The National Law Journal in six categories of its “Best of 2020” awards, by Corporate Counsel Magazine as winner in eight categories of its “Best of 2019” awards, and as “Go-To Thought Leader” for three consecutive years by The National Law Review. More at

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